About us

Our Story

It all began when a Husband-Wife Duo decided to make Indian wear more intriguing, affordable and easy to wear for modern Indian women. With no prior knowledge of running a business or what roles to take on, they took the challenge head on.

Sringam re-defines Indian Ethnic by staying in the realm of traditions, yet adapting some modern influences. We aim to provide feminine, classic, unique clothes with an aura of enduring cool.

The brand is all about simple beautiful clothes. We strongly believe that the ultimate empowerment is to wear something incredibly simple and edgy with great fit and sharp pricing.

The brand caters to today’s young, casual, smart and independent women of all ages and sizes who wants to look sharp, sexy and smart. Starting from a basic to occasion ready, casual to formal, day to night, Sringam has a mix approach that is a combination of modern silhouettes with perfect mix of traditions and culture.

The ‘Sringam’ dream of fashion has been molded into a desire to not only satisfy every women’s need in fashion design, comfort, reliability and style but to deliver a sense of confidence and up hold an outstanding customer service.


Sringam’s mission is to increase brand touchpoints via standalone stores and at various points through associating with different sales channels both physical & online. We wish to become leading brand in Indian wear segment and celebrate the effortless beauty of womanhood.


SRINGAM women stand with the belief that “she” has the right to wear personal style fearlessly, with a confidence and optimism that cannot be shaken easily.

She is majestic, smart, compassionate, vibrant and captures you with her style and charms you with her smile, with freedom & loftiness in her movement she exudes confidence.

Sringam is all about celebrating “that woman”, her existence, her freedom, her presence that lights up every occasion. So, whether she is heading to work, party, brunch, college or simply running errands, we offer a wide range of Kurtas, Ethnic Dresses, Kurta Sets, Trousers and hand crafted Mojaris to add up the grace.

We are grateful to all our customers for showering us with love all along for it really keeps us pushing. We aim to bring the magic of Indian crafts with flair of fresh fashion to the masses at the best prices and branch out as this journey progresses!